Top 5 Drawing & Coloring Apps on iOS in the UK: Q1 2023

The first quarter of 2023 saw notable trends in the performance of the top drawing and coloring apps on iOS in the United Kingdom. Below, we dive into the metrics for the leading apps in this category, based on Sensor Tower data.

Color by Number：Coloring Games from Wildlife Studios experienced a steady rise in weekly revenue, peaking at approximately $8.8K in early March. Downloads fluctuated, starting strong at 26K in late December but dipping to around 9.5K by mid-March, before recovering slightly to 11.8K in the final week. Active users showed a decline from 109.6K at the start to 82.1K by the end of the quarter.

Happy Color by Numbers Game by X-Flow saw a gradual decrease in weekly revenue, starting at $1K in late December and dropping to around $735 by the end of March. Downloads also decreased from 19.7K to 7.8K over the same period. Active user numbers similarly declined from 210.6K to 164.2K.

Phone Case DIY by Crazy Labs did not generate any revenue during the quarter. Downloads started at 23K in late December but saw a significant drop to around 5.5K by the end of March. Active users followed a similar trend, decreasing from 55K to 27.8K over the quarter.

Color Pop AI - Coloring Book from MWM showed a notable increase in weekly revenue, peaking at $2.5K in late February before settling at around $1.9K by the end of March. Downloads surged mid-quarter, reaching 16.2K in mid-February, before declining to 6.4K by the end of March. Active users peaked at 44.4K in mid-February, ending the quarter at 33.5K.

Color Page ASMR – Art Coloring by SayGames LTD did not generate any revenue during the quarter. Downloads showed a downward trend from 21.3K in late December to around 4K by the end of March. Active users decreased from 35.8K to 20.8K over the same period.

For more detailed insights and data, visit Sensor Tower.